tic tac, it’s not a mint, nor is it a candy. It’s just a little tic tac, the most fitting reward for all of life’s little wins.

tic tac, a little mint for big victories.

—-

[Print / Out of Home / Social posts] 

—-

[Print] 

Beyond a brand campaign, we extended the idea into tic tac's partnership with the "The Minion Movie".

—-

[Targeted Out of Home]